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Use JavaScript and Google Analytics to Optimize Your Forms


Manoj Jasra By: Manoj Jasra

Forms are pretty much a necessity on websites therefore it becomes important to track how your visitors interact with the forms on your website, understand which fields are most often left empty, and determine how to best optimize your forms for success. In the past we have talked about great solutions like ClickTale which help determine:

  • Which fields take the longest to complete

  • Which fields are left blank and may be superfluous

  • How often errors occur that force visitors to refill a field

Allaedin Ezzedin over at the Ambient/Transparent blog wrote an excellent post yesterday in which he explains how to use JavaScript and Google Analytics to create a home grown solution to help in the optimization of forms.

In his post, Allaedin takes you through how to code for Form Validation, how to handle Form Submissions, how to send variables to Google Analytics and how to create a custom profile to track only the form related page views.

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About The Author

Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.

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